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Marketing for Humans

BrightCloud Media! There it is; the new brand. For a while, I’ve been telling you beautiful souls during my 60-second presentation that ‘…change is a-coming!’

Marketing is CRAP!!! Or maybe I should be more specific: Marketing is crap, if you are thinking about it from a big-business, mass-media methodology. My experience of marketing has been one fraught with disgust. Marketing/Advertising always struck me as a slimy industry, yet is one of those things you just had to do. Like those movies that really get into the underbelly of the industry, they simply turned me off. When I’d meet marketers, my BS-radar would go crazy. I couldn’t get away quick enough. It’s why I hate the car-buying process so ferociously.

A lot of people I come into contact with say that the marketing industry has changed so much since the advent of the internet. And yet, I don’t think it has. Marketing has always been exactly what it is now: the story of trust.

For years, we’ve treated marketing as an afterthought. One of the early pioneers of marketing once said, “…great marketing helps a bad product fail faster.” In light of what marketing ultimately boils down to, that’s true.

In the past, we thought of marketing as an department; as a outside entity whose sole job was to sell the product or service. That isn’t what marketing is or has ever been. Marketing isn’t the frosting you put on the cake. Marketing is the experience of the cake itself; the story you share about indulging in its luscious sinfulness. It’s the trust that your potential clients & customers place in you to provide the remedy for what’s ailing them. It’s about how they experience the solution from beginning to end. It’s about the dance of courtship.

The Courtship of Trust

Do you remember dating your significant other? When Jess and I were dating, I remember distinctly sitting in the car just listening to music, sharing the unfolding moment with her. When the music would fade, the silence was initially awkward. As we learned more about each other, as we shared more & more, we began to trust each other. Our trust gave us a harbor to be safe, open, and vulnerable. The silence between the music wasn’t awkward anymore; we felt a quiet certainty in the space in between.

Now this is all very poetic, but who cares? Exactly! She does! I do! Why? Because of the trust that’s been built over time. This is identical in tone to the journey your customer takes through the course of learning about you and your product or service and having consumed said product/service. It’s the trust graph. Mapping the journey is the first step to creating a compelling & remarkable brand experience. It starts with creating a connection, captivating their attention, and converting them from a searcher to a customer.

BrightCloud Media is focused on delivering ‘done-for-you’ internet marketing services like those listed below. We are dedicated to having a keen sense of self-awareness so that we can accentuate our strengths and create referral opportunities with our weaknesses.

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Tons of thanks to Stephen. Absolutely a great guy to work with! He was able to grasp the vision of ours and portray that on our website that he built. Thank you, sir! I highly recommend this man for web design and photography.

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BrightCloud Media Services

[/et_pb_text][et_pb_counters admin_label=”Bar Counters” background_layout=”light” background_color=”#ffffff” bar_bg_color=”#0095d9″ use_percentages=”off” title_font=”Source Sans Pro|on||on|” use_border_color=”off” border_color=”#404040″ border_style=”dashed” title_font_size=”22″ border_radius=”12″] [et_pb_counter percent=”92″]

Local SEO

[/et_pb_counter][et_pb_counter percent=”94″]

SEO

[/et_pb_counter][et_pb_counter percent=”86″]

SEM (paid media)

[/et_pb_counter][et_pb_counter percent=”92″]

Content Marketing

[/et_pb_counter][et_pb_counter percent=”90″]

Website Design & Development

[/et_pb_counter][et_pb_counter percent=”84″]

Copywriting

[/et_pb_counter][et_pb_counter percent=”92″]

Marketing Analytics

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[/et_pb_divider][et_pb_testimonial admin_label=”Testimonial” author=”Jen Desmerais” job_title=”Owner” company_name=”Mind Body Light” url_new_window=”on” portrait_url=”http://hipbadger.com/wp-content/uploads/2015/09/jen.jpg” quote_icon=”on” use_background_color=”on” background_color=”#f1f1f1″ background_layout=”light” text_orientation=”justified” quote_icon_color=”#0095d9″ body_font=”Source Sans Pro||||” body_font_size=”22″ body_text_color=”#404040″ body_line_height=”1.7em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

There are so many web design companies out there it’s hard to know who to trust. The team at BrightCloud Media know their stuff. They worked to understand the unique niche our business is in. So excited for our new website! It is awesome! We love it! Stephen took the time to work with us to understand who our desired customer was and designed a website to attract such a person!

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Why BrightCloud

BrightCloud (for short), is a boutique, full-stack, story-driven, brand-experience-optimization, internet marketing resource/vendor partner. Can you say that 10 times fast? At BrightCloud, we are committed and passionate about helping our clients grow their businesses. We focus on delivering the best personalized internet marketing services available. We are committed to staying on top of the ever-changing market challenges. Through scientific testing, we can deduce the most effective execution to connect, captivate and convert your leads into happily paying clients/customers. At BrightCloud, ROI is important, but our customers understand that the greater value is in market impact. We believe, to the core of our being, that ROI will come in spades when you focus on market/industry impact.

When we say “full-stack”, we mean it. BrightCloud Media is launching with the services listed above beginning September 21st. The following services will be added soon:

  • Business Development Consulting
  • Email Marketing Campaigns
  • Social Media Management & Advertising (FB, Twitter & Instagram)
  • Customer Journey Mapping
  • Brand/Product Positioning
  • Public Relations

At no other point in history has your story been so important to helping your business’s unique value proposition stand out in the marketplace. We’ll help you tell it!

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BrightCloud SEO Packages

[/et_pb_text][et_pb_pricing_tables global_parent=”286″ admin_label=”Pricing Tables – SEO” show_bullet=”off” center_list_items=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ remove_featured_drop_shadow=”off” header_font_size=”18″ currency_frequency_font_size=”14px” price_font_size=”39″ body_font_size=”12″ body_line_height=”18px” bullet_color=”#0095d9″ header_background_color=”#00b078″] [et_pb_pricing_table featured=”off” title=”Bronze” currency=”$” per=”Month” sum=”1250″ header_font_select=”Source Sans Pro” subheader_font_select=”default” currency_frequency_font_select=”default” price_font_select=”default” body_font_select=”default” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_url=”mailto:stephen@brightcloud.org?subject=Bronze%20SEO%20Package%20Inquiry&body=I’m%20interested%20in%20getting%20started%20with%20the%20Bronze%20SEO%20package!” button_text=”Get Started Today!” subtitle=”12-month Contract” header_font=”Source Sans Pro|on||on|” header_font_size=”29″]

QUARTERLY In Depth Analysis
QUARTERLY Keyword Research
QUARTERLY Competitor Research
QUARTERLY Technical Issue Check
Mobile Ready Check
Rich Text Schema
XML Sitemap Creation
Google Webmaster Tools Integration
Social Media Optimization
Meta Title Optimization
Meta Description Optimization
FIVE Optimized Blog Posts / Articles Per Month
TWENTY One Way Links / Citations Per Month
ONE One Way Homepage Link Per Month
Analytics Real Time Reporting
QUARTERLY In Depth Reporting

[/et_pb_pricing_table][et_pb_pricing_table featured=”on” title=”Silver” currency=”$” per=”Month” sum=”2995″ button_url=”mailto:stephen@brightcloud.org?subject=Silver%20SEO%20Package%20Inquiry&body=I’m%20interested%20in%20getting%20started%20with%20the%20Silver%20SEO%20package!” button_text=”Learn More” header_font_select=”Source Sans Pro” subheader_font_select=”default” currency_frequency_font_select=”default” price_font_select=”default” body_font_select=”default” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” subtitle=”12-month Contract” header_font=”Source Sans Pro|on||on|” header_font_size=”29″]

MONTHLY In Depth Analysis
MONTHLY Keyword Research
MONTHLY Competitor Research
MONTHLY Technical Issue Check
MONTHLY Technical Issue FIXES
Mobile Ready Check
Mobile Ready Corrections*
Rich Text Schema
XML Sitemap Creation
Google Webmaster Tools Integration
Social Media Optimization
Meta Title Optimization
Meta Description Optimization
TEN Optimized Blog Posts / Articles Per Month
FORTY One Way Links / Citations Per Month
THREE One Way Homepage Link Per Month
Analytics Real Time Reporting
MONTHLY In Depth Reporting

[/et_pb_pricing_table][et_pb_pricing_table featured=”off” title=”Gold” currency=”$” per=”Month” sum=”5495″ button_url=”mailto:stephen@brightcloud.org?subject=Gold%20SEO%20Package%20Inquiry&body=I’m%20interested%20in%20getting%20started%20with%20the%20Gold%20SEO%20package!” button_text=”Learn More!” header_font_select=”Source Sans Pro” subheader_font_select=”default” currency_frequency_font_select=”default” price_font_select=”default” body_font_select=”default” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” subtitle=”12-month Contract” header_font=”Source Sans Pro|on||on|” header_font_size=”29″]

We take up to three clients at a time at this level. Application process for consideration. Please note that this requires a 1-year contractual commitment.

[/et_pb_pricing_table][et_pb_pricing_table featured=”off” title=”Platinum” currency=”$” per=”Month” sum=”9995″ button_text=”Learn More!” header_font_select=”Source Sans Pro” subheader_font_select=”default” currency_frequency_font_select=”default” price_font_select=”default” body_font_select=”default” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” subtitle=”12-month Contract” button_url=”mailto:stephen@brightcloud.org?subject=Platinum%20SEO%20Package&body=I’m%20interested%20in%20the%20Platinum%20SEO%20package!” header_font=”Source Sans Pro|on||on|” header_font_size=”29″]

We only take one client at a time at this level. Application process for consideration. Please note that this requires a 1-year contractual commitment.

[/et_pb_pricing_table] [/et_pb_pricing_tables][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#00b078″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Local SEO Text” background_layout=”dark” text_orientation=”center” text_font=”Source Sans Pro||||” text_font_size=”39″ text_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|1em||1em” custom_padding=”0px|1em||1em”]

BrightCloud Local  SEO

[/et_pb_text][et_pb_text admin_label=”Local SEO Text Explainer” background_layout=”dark” text_orientation=”justified” text_font=”Source Sans Pro||||” text_font_size=”22″ text_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|1em|1em|1em” custom_padding=”|1em|1em|1em”]

Wait a second! Local SEO? What’s the difference between SEO and Local SEO? In a phrase…A LOT. Local SEO focuses on delivering the search engine user a streamlined approach to their journey from discovery to reaching out to a vendor for a problem-based search. For example, searching for “Wedding Photographer Los Angeles CA” vs. “Wedding Photographer” (generally) will yield a much smaller search result with a strong focus on wedding photographers who are marketing themselves in the LA market. Often, Local SEO benefits service-sector small business where the customer is going to consume the service in the respective locale where they are searching. A few examples of service-sector businesses are Dentists, Plumbers, Attorneys, Massage Therapists, Pest Control, Chiropractors, and the like…

[/et_pb_text][et_pb_pricing_tables admin_label=”Pricing Tables – SEO” show_bullet=”off” center_list_items=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ remove_featured_drop_shadow=”off” header_font_size=”18″ currency_frequency_font_size=”14px” price_font_size=”39″ body_font_size=”12″ body_line_height=”18px” bullet_color=”#0095d9″ header_background_color=”#404040″] [et_pb_pricing_table featured=”off” title=”Local Starter” currency=”$” per=”Month” sum=”499″ button_text=”Get Started Now!” header_font_select=”Source Sans Pro” subheader_font_select=”default” currency_frequency_font_select=”default” price_font_select=”default” body_font_select=”Source Sans Pro” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” subtitle=”6-month Contract” button_url=”mailto:stephen@brightcloud.org?subject=Local%20Starter%20Package%20Inquiry&body=I’m%20interested%20in%20more%20information%20on%20the%20Local%20Starter%20SEO%20package!” header_font=”Source Sans Pro|on||on|” header_font_size=”29″ price_letter_spacing=”0″ body_font=”Source Sans Pro||||” body_font_size=”16″ body_text_color=”#404040″ body_line_height=”2″]

ONE TIME In Depth Analysis
ONE TIME Keyword Research
ONE TIME Competitor Research
ONE TIME Technical Issue Check
On-site Content Optimization Up to Three Pages
Mobile Ready Check
Rich Text Schema
XML Sitemap Creation
Google Webmaster Tools Integration
Social Media Optimization
Meta Title Optimization
One Optimized Blog Post / Article Per Month
Ten One Way Links / Citations Per Month
Analytics Real Time Reporting

[/et_pb_pricing_table][et_pb_pricing_table featured=”on” title=”Local Rockstar” currency=”$” per=”Month” sum=”899″ button_url=”mailto:stephen@brightcloud.org?subject=Rockstar%20Local%20Local%20SEO%20Inquiry&body=I’m%20interested%20in%20the%20Local%20Rockstar%20SEO%20package!” button_text=”Get Started Today!” header_font_select=”Source Sans Pro” subheader_font_select=”default” currency_frequency_font_select=”default” price_font_select=”default” body_font_select=”Source Sans Pro” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” subtitle=”6-month Contract” header_font=”Source Sans Pro|on||on|” header_font_size=”29″ body_font=”Source Sans Pro||||” body_font_size=”16″ body_text_color=”#404040″]

QUARTERLY In Depth Analysis

QUARTERLY Keyword Research

QUARTERLY Competitor Research

QUARTERLY Technical Issue Check

Mobile Ready Check

Rich Text Schema

XML Sitemap Creation

Google Webmaster Tools Integration

Social Media Optimization

Meta Title Optimization

Meta Description Optimization

THREE Optimized Blog Posts / Articles Per Month

FIFTEEN One Way Links / Citations Per Month

ONE One Way Homepage Link Per Month

Analytics Real Time Reporting

QUARTERLY In Depth Reporting

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[/et_pb_divider][et_pb_signup admin_label=”Email Optin” provider=”mailchimp” mailchimp_list=”240ec6a4ac” aweber_list=”none” title=”Small Business Growth Hacks” button_text=”Sign me up, yo!” use_background_color=”on” background_color=”#0095d9″ background_layout=”dark” text_orientation=”left” use_focus_border_color=”off” header_font=”Source Sans Pro||||” body_font_size=”22″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ body_font=”Source Sans Pro||||”]

 

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[/et_pb_divider][et_pb_cta admin_label=”Call To Action” title=”Download BNI Referral Guide” button_url=”/downloads/BNIBrightCloudReferralGuide.pdf” url_new_window=”on” use_background_color=”on” background_color=”#ffe75b” background_layout=”light” text_orientation=”center” module_id=”BNIPDF” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ button_text=”Download Guide!” header_font=”Source Sans Pro|on||on|” header_font_size=”39″ body_font=”Source Sans Pro||||” body_font_size=”22″ header_text_color=”#404040″] [/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]

  • Have you had SEO done previously?
  • If your targeting national, just type in the United States.
  • Please include their names & websites.
  • What is the value of a new client to you in terms of dollars (USD)?
  • What is your monthly budget for obtaining new customers?
  • This field is for validation purposes and should be left unchanged.