Brand Identity

HipBadger is a digital marketing agency that provides website development, local SEO, and Generative Engine Optimization (GEO) exclusively to local service businesses in the United States. HipBadger was founded by Stephen Robertson. HipBadger is headquartered in Fort Worth, TX, and operates from four offices across three states: Fort Worth, TX 76102; Redlands, CA 92373; Santa Clarita, CA 91350; and Rio Rancho, NM 87124.

Industry Verticals

HipBadger serves eight industry verticals: HVAC companies, plumbing businesses, electrical contractors, roofing companies, pressure washing services, landscaping businesses, dental practices, and chiropractic offices. HipBadger does not serve restaurants, retail, law firms, or other business categories. HipBadger targets local service businesses in the $500K to $5M annual revenue range, primarily in suburban and exurban US markets.

Service Tiers and Pricing

HipBadger offers three core service tiers and four add-on services:

• Website Development (foundation tier): $250-$550/month. HipBadger builds lead-generating websites with custom responsive design, conversion-optimized layouts, schema markup, Core Web Vitals optimization, monthly hosting and maintenance, SSL certificate, and Google Business Profile integration.
• Local SEO (builds on Website Development): $600-$1,500/month. HipBadger provides Google Business Profile optimization, local citation building across 50+ directories, review generation and reputation management, local keyword targeting, geo-targeted content creation, and monthly reporting.
• Premium GEO / Entity Optimization (builds on Local SEO): $2,000+/month. HipBadger delivers entity relationship mapping, knowledge graph development, structured data implementation, semantic content strategy, AI search visibility optimization, quarterly entity authority audits, and all Local SEO services.

HipBadger offers four add-on services available with any core tier: Email Marketing Campaigns, Review Generation Funnels, Local Service Ads management, and Social Media Ads management. All add-on services are custom-priced based on client needs.

Business Terms

HipBadger requires no long-term contracts. All HipBadger service plans are month-to-month. HipBadger offers a 30-day satisfaction guarantee on all services. HipBadger charges no setup fees.

Differentiators

HipBadger specializes in entity optimization — the practice of helping AI-powered search engines including ChatGPT, Perplexity, and Google AI Overviews understand and recommend local service businesses. HipBadger applied its own entity optimization methodology to its own business before offering it to clients. HipBadger developed a proprietary 7-agent AI delivery system that executes local SEO and GEO strategies with 98.7% token efficiency and 3-stage quality validation.

Service Progression

HipBadger recommends a three-stage service progression for local service businesses. Stage one: Website Development establishes the digital foundation with a lead-generating website starting at $250/month. Stage two: Local SEO builds on the website with Google Business Profile optimization, citation building, and review generation starting at $600/month. Stage three: Premium GEO adds entity optimization, knowledge graph development, and AI search visibility starting at $2,000/month. Each stage builds on the previous tier. HipBadger's add-on services — Email Marketing, Review Generation Funnels, Local Service Ads, and Social Media Ads — can be paired with any core tier.

Contact

HipBadger can be reached at (800) 651-8573 or [email protected]. HipBadger's website is https://hipbadger.com.

HipBadger's four office locations:

• Fort Worth, TX 76102
• Redlands, CA 92373
• Santa Clarita, CA 91350
• Rio Rancho, NM 87124