Hope protestant reformed church

Website Proposal

Prepared for Evangelism Committee, HopePRC

By STEPHEN ROBERTSON // HipBadger – a digital agency


Hope Reformed Protestant Church is a beautiful community of passionate believers in God. Located in Redlands, HopePRC serves this community through developing a vibrant place in which to more deeply experience a substantive, meaningful relationship with the Creator. This group is seeking a new website to better communicate the Call of God to those in this community.

Built currently on WordPress, hopeprc.org is in need of an update to modern codebases & design. While at the same time the project’s content will be managed by church volunteer staff.

This proposal is designed to address the exact problem that Hope Protestant Reformed Church is currently feeling with their present website & user interfaces.


Specifically, the new website needs to fulfill the following needs:

  • Increase the overall public interest in visiting HopePRC
  • Share the sermons, pamphlets, and other mission critical media with the broader public
  • Provide a framework that will help the media to be discoverable/indexable by search engines
  • Engage people through various social media channels
  • Engage people through the index/landing page with fresh up-to-date content
  • Fast user interface; lightweight
  • Mobile-first design
  • Tiered admin permissions/access

Also required is a content management system that will allow HopePRC to easily manage content on the site and reduce administration costs.


The target audience for the HopePRC website is defined as generally people who seek a deeper, more fulfilling connection with God. More specifically, it should speak to 30-40 something young families. They are prepared to find a God-focused, scripture-guided church community to grow in & contribute to.

The new website needs to assist the target audience do the following:

  • Learn where/when the church meets
  • Learn about the mission of HopePRC
  • Listen to sermons, lectures, and other audio 
  • Watch videos, view pamphlets, and other media
  • Access the sizable library of resources made available

Ultimately, the HopePRC’s website should be a useful resource for existing parishioners and potential new members.


We recommend the development of a completely new website, built from the ground up, with a custom design to first and foremost share the love of God as well as to connect current & potential members to the Lord & each other.

The new website will be designed to:

  • allow the new visitor/seeker/current member to access the latest in HopePRC content
  • encourage the seeker to visit HopePRC for a service
  • encourage the member to stay connected to the church throughout the week
  • give the seeker a real sense of being a part of this community of faith
  • allow the seeker to experience HopePRC regardless of device 

Additionally the following “behind the scenes” features will be built-in to the website:

  • regular pings to Google, Yahoo and Bing
  • Google analytics performance reporting
  • high speed page loading
  • anti-spam features on contact forms
  • video tutorials and a user manual for the content management system

Web hosting services are provided on a monthly or annual basis by HipBadger Premier Cloud Hosting.

Further Considerations

Successful websites are those websites that continue to attract the right type of visitors and lead them down a path towards becoming a member. This requires consistent content publishing and monitoring of the website to make sure it is achieving its objectives.

There are frequent updates to the WordPress core as well as supplemental updates to plugins/widgets/themes. By hosting with us, HopePRC will be able to take advantage of premier plugins that help make the site faster, more resilient, and secure. The suite of plugins we offer are an extension of our hosting/maintenance plans. As well as ensuring that an seemingly innocuous update doesn’t break the website.


We offer the following timeline for the redesign of the HopePRC’s website:



Development of a sitemap and interactive prototype so that all functionality can be tested and approved in the browser.



Design of website user experience and user interface to allow the target audience to easily navigate and use the website to achieve their needs.



Development of working website on the WordPress content management system.



Final testing and debugging on development server before launching.


Project Essentials


The following elements are considered essential to the project:

  • Development of information architecture into sitemap
  • Development of interactive prototype to finalize functionality and any third-party integrations
  • Design user experience and user interface
  • Develop working HTML/CSS website to best practice web standards
  • Develop responsive breakpoints for tablet and mobile experience
  • Integrate website into WordPress content management system
  • Integrate Search Engine Optimization best practices to increase visibility in popular search engines such as Google and Bing
  • Test and debug beta version of website before launch
  • Launch live website
  • Integrate a daily and weekly backup schedule to protect the website
  • Integrate Google analytics software
  • Include training and comprehensive video tutorials

Project Imperatives


The following options are recommended to enhance the performance & overall value of the website and help HopePRC achieve the strategic objectives outlined in this proposal:

  • Develop engaging user interface to house embedded sermon audio from sermonaudio.com
  • Develop a well-structured blogging platform to allow HopePRC to post thought leading articles in order to attract seekers to the website
  • Develop a commenting module to allow website visitors to leave comments on the blog articles as a way of encouraging engagement and conversation
  • Integrate social media sharing facilities to allow web visitors to share articles with their friends and colleagues on platforms such as Facebook, Twitter and LinkedIn.
  • Develop tiered admin permissions structure to help manage content updates



Frequently Asked Questions

What is information architecture?

Information architecture describes how the different pages of a website are related to each other. This is usually communicated through a visual tool called a sitemap. Click the button below for an example of a Sitemap.
Example of a Sitemap

What is an interactive prototype?

An interactive prototype is a black and white version of your website that is designed to prove the functionality and features as they will work in the browser. No design elements are applied at this stage as the prototype is just built to allow all parties to make final decisions on the functionality. Here is an example of a prototype:
Example of a Prototype

Why do you use WordPress?

WordPress is open source content management software and currently powers around 25% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore the community of web developers that use WordPress reaches far and wide and allows us to tap in to this collective intelligence and bring that wealth of experience to your project.

Where is the website hosted?

HipBadger is a WordPress managed hosting provider. Our web design clients are able to take advantage of our developer licenses of over $2000/year 3rd party top-tier plugins that provide greater speed, file management, security, and user experience. To learn more about HipBadger Premier Business Hosting click below.
HipBadger Hosting Info

Who do I call if something goes wrong with the website or I can’t figure something out?

Provided you subscribe to one of our ongoing website hosting plans which includes website care, we will be your first point of call should something go wrong with your website. We will provide training and video tutorials to assist you in using your website once it is launched.

What happens after the website is launched?

Once your website is launched, we will provide 30 days of support to make sure any bugs have been ironed out and that you are confident using your new website. After this you will need to subscribe to one of our ongoing website care plans to make sure your website is looked after and maintained. Plans include updating your software, regular backups, security checks and making sure your website is online and open for business 24/7/365. More information on our website care plans is available upon request.

How long will it take to appear at the top of Google?

The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in. HipBadger offers premier custom Search Engine Optimization campaigns. Please inquire for more information.

How will I know if anyone is visiting my website?

We will install Google analytics software on your new website and show you how to log into your Google analytics account where you can see a wide range of statistics about your website including number of visits, page views and the amount of time people are spending on your website.

What happens if I want to add some features to the website while you’re building it?

While we like to be flexible and responsive to your needs, we also like to deliver what we promise within the time frames and budgets we have allowed. If you ask us to add new features to your website while we are building it, will discuss the purpose, adjustment to the timeline for final delivery and/or additional cost.


To proceed with this project, HopePRC is required to take the following steps:

  1. Accept the proposal as is by clicking on the “Accept” button, or discuss desired changes. Please note that changes to the scope of the project can be made at anytime, but additional charges may apply.
  2. Sign the agreement for the scope of work & terms.
  3. Submit initial payment of 50% of total project fee.

Once these steps have been completed we will schedule your project. Please inquire regarding your start project’s potential start date. Note, there may be projects that are in process or ahead of yours. If you need the project to be completed in a rush, please let us know.

Mutual Agreement

Between us, HipBadger and you Client.

We will always do our best to fulfill your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract you won’t find complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future.

In short, you (Client) are hiring us (HipBadger) located at 1263 Brookside Ave Suite B #110 to design and develop a website for the estimated total price as outlined in our proposal. Of course it’s a little more complicated, but we’ll get to that.

What Do Both Parties Agree To Do?
As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we’ll need to complete the project – including text, images and other information – as and when we need it and in the format we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.

We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way we will endeavour to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this we’ll also maintain the confidentiality of any information that you give us.

If we are designing your application we’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes one main design plus the opportunity for you to make up to two rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates.

HTML and CSS Layout Templates
If the project includes HTML markup and CSS templates, we’ll develop these using valid HTML and CSS code.. The landscape of web browsers and devices changes regularly and our approach is to look forward, not back. With that in mind we will test all our markup and CSS in current versions of all major desktop browsers to ensure that we make the most from them. Users of older or less capable browsers or devices will experience a design that is appropriate to the capabilities of their software.

We do not cater to people using Microsoft Internet Explorer 6 and cannot predict the behavior of that browser.

We will also test that these templates perform well on Apple’s iPad. We will not test old or abandoned browsers, for example Microsoft Internet Explorer 6 or 5.5 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need us to consider these older browsers, we will charge you at our standard old browser rate for any necessary additional design work, development and testing.

Text Content
We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate we will charge you at our standard copy writing or content input rate.

You will supply us photographs in digital format. If you choose to buy stock photographs we can suggest vendors of stock photography. Any time we spend searching for appropriate photographs will be charged at our standard discovery rate.

We know from plenty of experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your first idea about how something should look, or how it might work. We don’t want to limit either your options or your opportunities to change your mind.

The estimate/quotation prices at the beginning of this document are based on the amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra pages or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be up front about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may also ask you to put requests in writing so we can keep track of changes. If the nature or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract.

Technical Support
You may already have professional website hosting, you might even manage that hosting in-house; if that’s the case, we will work with you to migrate your site to HipBadger Hosting. The benefit that HipBadger provides is that we host the sites we build. That way we can provide the client a valued benefit. We DO NOT provide email hosting services. Though we can work with you to identify some really great options for email hosting. If you choose to not host with HipBadger & do not use one of HipBadger’s maintenance packages, you will be fully responsible for purchasing and maintaining any licenses for supplemental plugins.

Legal stuff
We can’t guarantee that the functions contained in any web page templates or in a completed website will always be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages, even if you have advised us of the possibilities of such damages.
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves, or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows: You own the graphics and other visual elements that we create for you for this project.

You also own text content, photographs and other data you provided, unless someone else owns them. We own the markup, CSS and other code and we license it to you for use on only this project. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design.

We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.

  1. 50% deposit up front
  2. 30% installment once functionality and design has been agreed upon
  3. 20% balance once the application has been tested and everyone agrees it is ready to go live.

If you are unable to supply all of the right content at this stage, it does not mean we have not done our job. Once the site has been tested and is ready to go live, either with your content or placeholder images and dummy text, we will issue the final invoice. Once the final invoice is paid we will hand over the keys and show you how to put your own content in once it’s ready. If the final invoice is not paid within the credit terms we have given you, we are under no obligation to keep the site on our testing server or continue with the project in anyway.

But where’s all the horrible small print?

Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of California.

Authorizing this project requires a signature below or approval of this proposal by clicking the “Accept”  button on the proposal website.

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